Video Marketing | Importance of videos in Online marketing
From traditional television commercials in the 1960s to today’s YouTube, Snapchat, Vimeo, and even Facebook Live, it’s no secret that video has become a staple of our everyday lives.
It is not a single usable thing, it is used in several phases. The videos are used in fields like Education, Entertainment, Promotion, Games, and Marketing.
In schools and colleges, teachers use informational video for helping their students to understand the concepts easily. Video games are one of the best entertainment from olden days to till now. It paves way for future education.
Coming to Business perspective, videos are best known for its digital marketing purpose.
Role of videos in Online marketing:
As a Business people, we all know the importance of Online marketing. Videos in a wider range help marketers to reach their audience.
In a website, Video can be at any type may be a video of a webinar, or as a product explainer, or in Blog articles.
Video marketing helps to deliver the messages more effectively in a shorter period of time visually. Also, it helps in driving more traffic and gears users to buy your product more often.
You can also create the video in 2-ways for the consumers, engagement-focused videos and sales-focused videos. Both the type of videos helps in attracting consumers.
Why is video marketing a powerful tactic?
Yes!! using video marketing in Digital marketing is a powerful tactic to get succeed.
More than a visual image or a reading content, people love to see videos, this is one of the major advantages for marketers. Videos help in driving more organic traffic. It provides more conversions in Online marketing.
According to Businesses, 83% of businesses say that video provides the good return on investment (ROI). More than an Image or readable content, visual video built trust and creates long time relationships between the company and customers.
Having explainer video on the home page, helps the user to know more about the product or service. Helps in high social media shares.
Video advertising is highly effective in social media platform and increases the revenue of the Businesses. Video Ads on YouTube plays the vital role.
Do you know?
82% of users watch video content on Twitter.
Videos on Facebook pages increases the user engagement by 33%.
In fact, research has shown that video ads are more powerful than any other form of promotion. So start creating video marketing campaigns for your Business and see your Business’s growth.We experts in Social Brains always choose video as a key for your brand marketing and service elaboration which makes a way for you to make business through online marketing.