The surprising fact in today’s scenario is, we have moved on to the next level of Internet world that is Social media. As Population level increases, communication mediums (Social media) also increases based on their interests. Today our online presence is more than our physical presence. As the computer-mediated technologies are advanced to mobile devices, there is a rapid increase of mobile users. Social media is the websites and applications that enable users to create and share content or to participate in social networking.

Social media includes all social networking sites like Facebook, Whatsapp, Instagram, Twitter, YouTube, Wechat, LinkedIn, Google+ etc. These Social media are not only used as a communication medium but also it helps people for promoting their Business and increasing their sales. Social media provides a separate concept for Businesses which includes, Social media analytics, Social Media Marketing, Social CRM (Customer-Relationship Management) and Enterprise Social Networking. These sites help the Businessman to convert the general visitors into their customers.

We all know that one platform which is capable of taking someone to a cliff, Yes, it is Instagram. At first, the goal of the application is just to share photos, which now advanced tremendously and has great features like sharing videos and uploading temporary stories which vanish after 24 hours, it is also capable of adding virtual stickers and AR objects. The Instagram story is a feature which allows you to share all moments of your day-to-day life, which does not have any limits.

The personal Instagram account will allow you to post photos, videos, stories highlights, your personal interests, and followers content. But the Instagram Business tool is the one of its unique concept which is different from a normal Business account, includes business tools with a business profile, analytics and the ability to create ads from posts directly within the app. Earlier, Business people use Instagram to build their audience and connect with their customers. But nowadays, it is widely used for promotion and marketing tool.

Advantages of Instagram stories:  

The Best way of converting your leads into customer – Instagram stories

Instagram Stories is a feature which allows your customers and prospects to engage with your content more than a single image can provide them. .Instagram Business tool uploads their Instagram Stories as a way to reflecting their larger Instagram strategy and branding. Why are people excited about Instagram stories? Because it has an active user base with more than 250 million users daily, effortless creation and helps to drive traffic. It also allows a Business account to post photo ads, video ads, carousel ads and stories ads. Among all, story ads play a vital role in the Business account, because it redirects you to the actual landing page of your site. Also, photo ads redirect you to Installation page of that particular product. These ads increase the clicking ratio and help in your Business growth.

Instagram is a suitable for both personals and Business purposes. Instagram is one of the more beneficial Business tools. So wait for what, utilize your Instagram Business tool in right manner and generate leads.

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