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Bing Ads is an advertising platform similar to Google Adwords. It functions based on the pay-per-click (PPC) method. It is owned by one of the biggest search engine, Microsoft. This enables to create Bing Ad campaign on various sites like MSN, Microsoft, and Yahoo.

Not only Ads you can also create a bid on keywords using Bing, which helps in high customer seekers. You can create your own keyword lists, or use the Bing Ad keyword research tools to identify effective keywords and keyword bids.

Similarities between Bing Ads and Google Adwords:

Similar to Google Adwords, it provide Ads based on the method of geo-targeting and other location-based searches.

Similar to AdWords Editor, It provides a desktop tool to manage campaigns offline, called as Bing Ads Editor. Using this editor you can make offline changes to your campaigns and later sync it online.

In both Google Adwords and Bing platform, they use CTR (Click-through-Rate) to determine their Ad rank and Cost-per-Click (CPC).

Both AdWords and Bing offer call extensions, location extensions, and site link extensions.

6 ways how Bing Ad beat Google Adwords:

     1.Cheaper clicks:

Bing Ads typically provide less competition than Google Adwords, which eventually make Business to reach its heights very soon. One of the major facts is it has very cheap cost-per-click. Bing Ads are in better positions more often than Google Adwords.

    2. Better granular control:

Bing has more granular targeting at the campaign and Ad Group level for ad scheduling, network, location, and language. It provides control at the Ad group level whereas, Google Adwords provides control only at a campaign level.

   3. Improved device targeting:

Bing allows advertisers to target specific audiences based on their type of device and OS. This feature makes it to beat the Google Adwords.

  4.High Transparent:

Bing Ads provides detailed reports on the performance of each search partner in a campaign, including details on all metrics, from impressions to conversions. Google Adwords shows lesser Transparency than Bing Ad.

  5.Bing with Yahoo:

Yahoo is one of the best search engines, so there are higher benefits as when both of them form a network. This results in creating significant search volume for many campaigns.

 6. Demographics search:

Bing Ads has the ability to control which gender and age demographics see your search ads. This helps in Demographic targeting, which can be controlled at either the campaign or ad group level within Bing Ads. Google Adwords lacks in this feature.

It possess a lot of unique advantages than Google Adwords. After knowing the above highlights of Bing Ads, why to waste time kick-start your Bing Ads campaign.

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